Abstracl Destinations emerge as umbrella brands that need to be promoted as one entity for each target market they try to attract in the competitively fierce world of travel and tourism. A Destination Marketing Organization (DMO) plays a crucial role in the promotion and management of a tourism destination, mainly through an effective use of its Destination Marketing System as a marketing tool....

This paper considers the role of knowledge management in developing effective Destination Marketing Organisations (DMOs) and how this affects their Governance. It is argued that recognition of the complexity of knowledge creation, transfer and storage makes it important to actively manage, in situations where learning from one situation is crucial, in order to better manage the next. It is posi...

Models depicting the spatial movement patterns of tourists within a destination are proposed in this paper. They are developed using an inductive approach based on urban transportation modeling and tourist behavior, to identify explanatory factors that could influence movements. Factors identified included a set of destination characteristics and a set of tourist characteristics that influence ...

The natural environment represents the main resource for many tourism destinations and tourists are increasingly interested in spending their vacation in unspoilt natural areas. Consequently, destination managers are under increased pressure to implement ecologically sustainable practices. Selective targeting of tourists has been proposed as one approach to sustainable destination management, b...

Marketing management is the most important job for tourism destination managers in increasing competitive advantage and maintaining market conditions (supply demand). has an role number of tourist visits through packaging products that have their uniqueness compared to similar owned by competitors. This study aims build branding Positioning, Differentiation, Branding marketing strategies. Throu...

This article examines the development of Slovenian competitive identity over the past twenty years through marketing and political perspective. An inception and evolution of a destination brand is considered. The coincidence between the release of Slovenian new brand identities and decisive political steps Slovenia undertook between 1990 and 2007 is analysed in order to show a mutual interdepen...

This study evaluated 967 U.S. CVB websites using a modified Balanced Scorecard (mBSC) approach which assesses website performance with respect to overall technical functionality, customer friendliness and usability, effectiveness of marketing the destination, and information content. Spatial maps were constructed for these four dimensions and overall CVB website performance using ArcMap v.9.2 G...