..............................................................................................v Disclaimers...........................................................................................vi Acronyms............................................................................................vi

*We have benefited from discussions with Stefan Dercon, Francis Teal and Sharada Weir. However, usual disclaimers apply.

Two experiments demonstrated that fast (vs. normal-paced) end-of-advertisement disclaimers undermine consumers’ purchase intention toward untrusted brands (both trust-unknown and not-trusted brands), but that disclaimer speed has no effect on consumers’ purchase intention toward trusted brands. The differential effects of disclaimer speed for untrusted versus trusted brands were not due to diff...

evidence occupies a paramount position in any logical endeavor and research article is consensually considered a predominant site of such an endeavor. one interesting area of rhetoric which addresses the source and reliability of evidence is quality metadiscourse. in this qualitative study, quality metadiscourse strategies (i.e., evidentials, hedges, boosters and disclaimers) are examined to in...

OBJECTIVE To characterize weight-loss claims and disclaimers present on websites for commercial weight-loss programs and compare them with results from published randomized controlled trials (RCTs). METHODS A content analysis of all home pages and testimonials available on the websites of 24 randomly selected programs was performed. Two team members independently reviewed each page and abstra...