The purpose of this paper is to critically examine the concept of entrepreneurial marketing. This term is used as an umbrella to capture conceptualizations of marketing as an innovative, risk-taking, proactive area of managerial responsibility. Such conceptualizations include guerrilla marketing, radical marketing, expeditionary marketing, subversive marketing and others. Six core dimensions of...

Entrepreneurs in many small firms could not be experts in only one specific functional area but are required to operate across the range of management competencies; the applicability of competence-based MTD (management training and development) to the broader roles of entrepreneurs in small businesses is likely to be greater than to the roles of many entrepreneurs in large organizations. Compet...

Although organizational contexts have an influence on leadership, and some of their characteristics may facilitate (through weak structures) or inhibit (through strong structures) the leaders' behaviors, the extent of their influence has rarely been studied. Indeed, research of the influence of some types of contexts (entrepreneurial vs. non-entrepreneurial) on the emergence of certain variable...

Abstract This article presents the foundations, current structure and trend of academic research into leadership factors in female entrepreneurship to provide scholars field with an overview followed directions explore whether same traditional patterns are reproduced gender studies on leadership. For this purpose, a bibliometric analysis Web Science database from 2000 2020 was used. With perfor...

Article history: Received 12 December 2008 Received in revised form 13 September 2009 Accepted 21 October 2009 Available online 20 October 2010 Building on a large-scale survey study in Germany and China, this research develops and validates a model of internal variables fostering entrepreneurial orientation. The objective of the research is to understand whether organizational mechanisms, such...

Jessica Huber, [email protected] Scholar Department of Speech Language and Hearing Sciences, Associate Professor – Scholar I am interested in developing technologies to improve quality of life for individuals with Parkinson’s disease (PD). In particular, I am interested in developing methods to improve communication and reduce falls. As a participant in the Entrepreneurial Leadership Academy, I...

The growing field of complexity leadership argues that leadership emerges from within interactions. The specific nature of the interaction dynamics that enable organizing to emerge in social entrepreneurial enterprises provides a context for leadership in these projects. Three dimensions of this complexity context are identified and described. A gene rative context for leadership is present whe...

I am interested in developing technologies as powerful research and clinical tools for cancer and other diseases research. In particular, I am involved in the commercialization of a platform technology developed primarily in my research lab for the analysis of protein phosphorylation that relates to many human diseases. During the process, I am interested in understanding business practices, in...

The objective of the University Freedom Act (Hochschulfreiheitsgesetz) in North Rhine-Westphalia is to achieve entrepreneurial universities that are to be steered by their presidents and vice-presidents – in other word, their managers. For this purpose, along with management, leadership is also important. This paper attempts to determine how university managers deal with those tasks. Interviews...