industrial design is attempting to answer physical, emotional and functional needs of human by including different fields such as product design, transporting design, interaction design and etc. products have various functions and appearances, due to their users’ specifications. industrial design is attempting to answer physical, emotional and functional needs of human by including different fi...

Kansei or Affective Engineering is a relatively new research field in the West. Linköping University in Sweden has been pioneering research and application within Kansei Engineering since 1999. Several companies have cooperated in different Kansei studies, for example Toyota/BT, Volvo, Saab, Scania. In some of the early studies, there were difficulties to apply the methodology. Reasons for this...

Studies involving consumer studies have suggested different mechanisms of subject selections. The paper elaborates results of subject’s responses by the methodology adopted from Kansei Engineering. In the research, evaluation of subject’s Kansei towards website interface design was performed, targeting to measure affective quality in website design. Principal Component Analysis was performed to...

Tendencies in product development of today make it likely that many future products will be functional equivalent and therefore hard to distinguish between for the customer. Customers will decide by highly subjective criteria which product to purchase. One task for product development in this context is to be able to capture the customer’s considerations and feelings of products and translate t...

The objective of this research is to develop an intelligent fabric retrieval system using computer-based Kansei algorithms to assist fashion designers in designing costume textiles, as well as to help consumers find their preferred textile samples quickly and efficiently. The fabric retrieval system, based on human psychological Kansei and perception, can stimulate and increase the creativity o...

Ceramic is one of the highly competitive products in Thailand. Many Thai ceramic companies are attempting to know the customer needs and perceptions for making favorite products. To know customer needs is the target of designers and to develop a product that must satisfy customers. This research is applied Kansei Engineering (KE) and Data Mining (DM) into the customer driven product design proc...

When did the modern human appear? Was it sudden or gradual? These are getting the most important theme not only in Archaeology, but in the evolution of human mind. The important thing in judging when humans evolved into modern humans is when humans obtained the modern human mind. However, thus far, the evolution of the modern human mind has been discussed mainly from archaeological, anthropolog...

Acknowledging the relevance of kansei engineering both in the industrial and the academic worlds, the current situation in the field of kansei research seems ready for the emancipation of other disciplines that are actually numerous and already significantly active. In this paper, the overview on how the literature describes kansei and kansei engineering points out the reason why other discipli...