This study examines the moderational role played by the feeling of mattering to the partner in the relationship between gender ideology and perceived fairness using a sample of 141 Canadian mothers with at least one child between the ages of two to five years old. Results support the moderator model and suggest that the emotional rewards mothers receive from their romantic partner influence the...

The current study utilized longitudinal, self-report data from a sample of 109 dual-earner, working-class couples and their 6-year-old children living in the northeastern United States. Research questions addressed the roles of parents' gender ideology and gendered behaviors in predicting children's development of gender-role attitudes. It was hypothesized that parents' behavior would be more i...

Abstract Through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. The main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (prefer...

abstract through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. the main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (preferr...

This research extends the role incongruity analysis of employment-related gender bias by investigating the role of dispositional and situational antecedents, specifically political ideology and the salience of cues to the traditional female gender role. The prediction that conservatives would show an anti-female candidate bias and liberals would show a pro-female bias when the traditional femal...

What explains the gender gap in ideology, i.e. the observation that women tend to be more leftist than men? We provide new evidence showing that personality traits play a key role. Using a novel high-quality data set, we show that the mediating (i.e. indirect) e¤ects of gender operating through personality traits by far dominate the direct e¤ects of gender. They also dominate other potential di...

Texting, although one of the newer forms of computer-mediated communication, has become very popular, especially among teens. This research, using self-report measures, explored college students’ perceptions of texting, including texting’s leading to relationship conflict and interfering with classes, as well as how attitudes towards texting were related to masculinity, femininity, and gender-l...