Background and Aim: Iran has experienced a great variation in women's status in recent years. There is a little knowledge on how and why advancing gender equality and equity and the empowerment of women play a role in recent fertility reduction in the country. This study was conducted to gain insight into the role of gender beliefs and women's empowerment in the couples 'experiences of fertilit...

Abstract Through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. The main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (prefer...

Background & aim:  Gender roles are affected by biosocial and cultural factors. These roles have significant impacts on one’s professional, social, and family life. Therefore, given the recent changes in gender roles in Iran, we aimed to determine the relationship between demographic factors and gender role attitudes among women. Methods:This cross-sectional study was conducted on 712 females, ...

An important part of understanding women's and men's attitudes and behaviors is considering their ideas and opinions. Based on gender stereotyping of view women and men have different types of behavior, manner and characteristics. Both genders do their jobs differently. Stereotyping  process focuses on ability and characteristics of women, and men are lack of them. On the other hand, it also f...