As a new e-commerce paradigm, social commerce has resulted from consumers relying on the online recommendations of friends and acquaintances. To clarify Chinese consumers’ social commerce intentions, we conducted an empirical study based on a uses and gratifications approach. The results indicate that perceived gratification from entertainment was found to be the strongest predictor of Chinese ...

There is a growing stream of research into organizational microblogging in recent years. Whilst the extant literature has mainly focused on technology-related factors to examine init ia l microblogging use, few studies have investigated user needs and gratifications and even less on the post initial adoption stage. Hence, the purpose of this research is to explore the factors that affect employ...

This study explores the mechanism which triggers consumer's immediate gratification behavior. It is proposed that consumer's expectation of meaningful life transformation by acquisition of a product causes her perception of product hedonic and utilitarian value, which can further predict immediate gratification. The positive impact of perception of hedonic value on immediate gratification can b...

The ability to delay gratification and wait for larger long-term rewards is crucial for maximizing outcomes in commonly valued areas of living such as career, health, and relationships. Past research suggests that emotional distress impairs this ability to delay gratification. Research also indicates that persons who exhibit higher levels of experiential avoidance, the tendency to negatively ev...

OBJECTIVE To assess whether preschoolers' performance on a delay of gratification task would predict their body mass index (BMI) 30 years later. STUDY DESIGN In the late 1960s/early 1970s, 4-year-olds from a university-affiliated preschool completed the classic delay of gratification task. As part of a longitudinal study, a subset (n = 164; 57% women) were followed up approximately 30 years l...

BACKGROUND Despite the extensive research on delayed gratification over the past few decades, the neurocognitive processes that subserve delayed gratification remains unclear. As an exploratory step in studying these processes, the present study aims to describe the executive function profiles of children who were successful at delaying gratification and those who were not. METHODS A total of...

Delaying gratification is hard, yet predictive of important life outcomes, such as academic achievement and physical health. Prominent theories focus on the role of self-control, hypersensitivity to immediate rewards, and the cost of time spent waiting. However, delaying gratification may also require trust in people delivering future rewards as promised. To test the role of social trust, parti...

Two brief laboratory tasks measuring delay of gratification in different ways were administered to 116 four-year-old children. Personality data were available on these children separately at ages 3, 4, 7, and 11 years in the form of California Child Q-Set ratings by independent sets of teachers and examiners. The two delayof-gratification measures were standard scored and composited to generate...