The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relation to this, there has been a change in consumption patterns. As a result, a new segment of consum...

This chapter introduces a preference-based recommendation procedure in a green product information retrieval system. It constructs a green information management system based on data mining technology. Green products and relevant green regulations were collected and then integrated in a content-based and collaborative filtering method to provide a preference-based query interface for green prod...

Although green products have been widely recognized as being environmentally-friendly, actual consumer adoption, purchases and consumption of green products have been disappointing. Instead, consumption of products which is causing harmful impacts on the environment is gaining further momentum. Such a phenomenon is detrimental to environmental sustainability and therefore requires immediate att...

Consumer choices not only reflect price and quality preferences but also social and moral values as witnessed in the remarkable growth of the global market for organic and environmentally friendly products. Building on recent research on behavioral priming and moral regulation, we find that mere exposure to green products and the purchase of them lead to markedly different behavioral consequenc...

Green tea and its components possess antioxidative effects in vivo and in vitro. In this study, suppressive effects of green tea extracts on oxidative stress induced by dietary lipid peroxidation products were investigated in the rat liver in vivo. Green tea extracts (10 mg/rat/day for 3 days) were orally administered to male Wistar rats (five-week-old) 10 minutes prior to the post-oral adminis...

a r t i c l e i n f o Keywords: Sustainability Jugaad Green marketing Frugal engineering New product development While academic debates and practical approaches to green marketing have matured over the past few decades , one central conundrum that has remained unresolved has been the trade-off between the higher prices of green products and the objectives of environmental sustainability. In gen...