The global increase in the Muslim population and the growing awareness of consuming halal food has created an increased demand for new and differentiated Halal food. It is known that the introduction of new products may give company the competitive advantage but it is also noted that failure rates of new food products are high. The generic product development process and food safety rules such ...

These days cosmetics have gotten mainstream among all, including the millennials around globe; however, mindfulness for halal agents is powerless. Inferable from expanding interest products on world's market, numerous Muslim shoppers feel dubious and unconfident that sold items are shariah compliant. Be as it may, very few organizations in Malaysia can deliver beauty care products, causing Musl...

Since early 2000, Malaysian food-export industries have recognised the demand for food compliant with Islamic dietary law (halal), with primary consumer choices based on quality and safety. The lack of documented monitoring for health hazards and haram substances led to the withdrawal of certification. The HACCP-based halal quality-assurance standards were developed as a result, using the HACCP...

Halal refers to what is permissible in traditional Islamic law. Food that meets halal requirements is marked by a halal label on the packaging and should be especially attractive to those Muslims who follow the set of dietary laws outlined in the Quran. This research examines the role of the halal label (explicit cue) and the country-of-origin (COO) (implicit cue) in predicting positive product...

As Muslims bound to Islamic teachings, the attitude of young millennials preferring non-halal international cosmetics is trivial. Despite acceptance halal food, literature on remains scarce. The intention purchase crucial for sustainability manufacturers. authors used theory planned behavior identify factors influencing among Muslim millennials. Since are not exclusively by females, as males st...