Hedonic wellbeing and eudaimonic wellbeing are two prevailing approaches to wellbeing. However, remarkably little research has distinguished them from an activity perspective; the knowledge of behavioural paths for achieving these two wellbeings is poor. This study first clarified the behavioural contents of the two approaches through a bottom-up method and then analysed the representativeness ...

This study aims at explaining the factors affecting the adoption intention of mobile data services from the perspective of consumers as users. In this study we focus on the value users can potentially gain from using these services. We hypothesize that if we can examine users' utilitarian, hedonic, uniqueness, epistemic and economic value, then we can explain and predict their intentions to use...

In the current study, we investigated the effects of several factors on the user’s willingness to pay (WTP) on hedonic social network sites (HSNSs), which includes WTP for HSNSs and WTP online contacts on HSNSs. Integrating the hedonic system use perspective with the social capital based view, we find that a user’s WTP for HSNSs is significantly positively influenced by the user’s perceived val...

Virtual QR Code Stores are currently expanding globally and it is commonplace in the market to put emphasis on purely hedonic product assortments. This practice reflects the widespread assumption that hedonic products should be more effective to stimulate purchases because they facilitate impulse buying behavior. Contrary to this argumentation, the results of our study demonstrate that purchasi...

BACKGROUND There is growing interest in measuring the eudaimonic perspective of mental well-being (social and psychological well-being) alongside existing measures of the hedonic perspective of mental well-being (subjective well-being). The Flourishing Scale (FS) assesses core aspects of social-psychological functioning and is now widely used in research in practice. However, the reliability an...

Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers?  Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception?  Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...

Hedonic information technologies do not focus on productivity-oriented applications, but rather, on lifestyle-augmentation and entertainment. As such users of hedonic IT are provided with benefits related to general enjoyment as opposed to gains in organizational efficiency. The main purpose of this study is to investigate this burgeoning phenomenon by measuring several value drivers for downlo...

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the study investigates consumers’ preference for cowpea reflected in the nigerian markets through price discounts and premiums that consumers pay for different cowpea characteristics. the price data used for this study were obtained through a market survey. a common data collection protocol was employed. every month, between october 2009 to december 2010, five cowpea samples per seller were bou...

the study investigates consumers’ preference for cowpea reflected in the nigerian markets through price discounts and premiums that consumers pay for different cowpea characteristics. the price data used for this study were obtained through a market survey. a common data collection protocol was employed. every month, between october 2009 to december 2010, five cowpea samples per seller were bou...