This paper examines the main theoretical frameworks for analysis of comparative cultural attitudes. A critical discussion of the work by Kluckholm and Strodtbeck, Hofstede and Trompenaars leads to a new theoretical approach for study of the national cultural attitudes and norms of behaviour. A methodology based on action research is designed to compare the ‘internalised’ norms of behaviour with...

ion from or analytic reduction of the communication process. While the rules perspective tends to make a single analytic reduction of normative and cultural processes in formulating rules (or norms as discussed above), the ethnographic perspective makes two analytic reductions in the analysis of normative and cultural processes, norms and cultural codes, respectively.

Gender norms—or social expectations for appropriate behaviors, rights, and responsibilities of men as compared to women—are integral to the cultural fabric of any society. Growing evidence indicates, however, that inequitable gender norms may pose a risk to the health and well-being of both boys/men and girls/women. In Kenya, some traditional gender norms may be linked to the challenges that gi...

Purpose: To assess the cross-cultural clinical utility of the Visual Motor Integration (VMI) standardized U.S. norms for typically developing Palestinian, Israeli, and American kindergarten children. The cross-cultural comparisons tested the extent to which the VMI standardized U.S. norms for all three tests (a) are appropriate for use with the aforementioned groups without the need for cross-c...

Human-Computer interaction may be correlated with social interaction and cultural norms. We examined how Japanese and American people respond to a computer as a social entity and how cultural di erences between Japanese and American behavioral norms in reciprocal social interaction play a role in this response. Reciprocity is the most powerful and universal factor governing social interaction b...

Alcohol consumption levels in Denmark are high with the risk of increased morbidity and mortality in the population. It is suggested that people's views of "normal" use of alcohol must be the platform for formulating effective alcohol education and prevention strategies. However, little is known about the cultural norms for alcohol use. The aim of this article is to examine the perceptions of c...

Psychological processes influence culture. Culture influences psychological processes. Individual thoughts and actions influence cultural norms and practices as they evolve over time, and these cultural norms and practices influence the thoughts and actions of individuals. Large bodies of literature support these conclusions within the context of research on evolutionary processes, epistemic ne...

Cultural awareness training is seen as a necessity in the military, in international business, and in diplomacy. The Culturally-Affected Behavior project has defined a framework for encoding cultural norms and values that facilitates the creation of human behavior models having cultural knowledge separate from domain knowledge. We evaluated a simulation based on the framework as a tool for lear...

The need to effectively communicate HIV/AIDS messages in South Africa, given the high prevalence of the pandemic, cannot be overemphasised. Communication scholars have long emphasised the need to recognise adherence to cultural norms of target communities as catalyst for effective HIV/AIDS communication. Unfortunately this call has not been totally heeded by the designers of HIV/AIDS communicat...

Based on Chesterman's theory of translation norms, this research analyses the Database of Imported Drugs (DID) of State Food and Drug Administration (SFDA) to explore the expectancy norms in E-C translation of trade names of drugs. It is found that there are four expectancy norms in E-C translations of trade names of drugs: mental expectancy norms, cultural tradition norms, translation traditio...