This study aims to examine and determine: the effect of brand image price on customer loyalty indomie goreng with satisfaction as an intervening variable. The method used in this is a quantitative primary data obtained through questionnaire (questionnaire). sample was 100 respondents purposive random sampling technique which then processed using spss 21.0 processing application analyzed multipl...

Tujuan penelitian ini adalah untuk mengetahui pengaruh Citra Merek, Kualitas Produk, Harga dan Promosi terhadap keputusan pembelian Mie Indomie di Pekanbaru pada mahasiswa pelita indonesia pekanbaru . Populasi dengan jumlah 100 orang mahasiswa. Jumlah sampel dalam berdasarkan data yang diperoleh sebanyak seluruhnya akan dijadikan sampel. Sesuai metode sensus,untuk teknik analisis menggunakan re...

Purpose: To examine the effect of Indomie's brand image and productinnovation on repurchase intention either directly or throughcustomer satisfaction.
 Method: This study uses quantitative methods to obtain significantresults data collection in form an online questionnairethrough a google Forms. The total number respondents obtained was 153respondents with minimum age 17 years more, domici...

In the current era of rapid development, it has an impact on development increasingly developed and competitive business types, which requires companies to always strive increase market share reach consumers. This study aims determine effect brand image product innovation customer loyalty with satisfaction as a mediating variable for Indomie consumers in Surakarta. Respondents this were 140 res...

Indomie sebagai salah satu produk Indonesia merupakan dari PT. Indofood Sukses Makmur TBK. Kepopuleran terlihat hingga di berbagai negara, satunya adalah Nigeria. Nigeria sangat popular berkat usaha pihak relasi Indofood, Dufil melalui Diplomasi Korporasi, yang bertujuan untuk mendukung potensi pasar benua Afrika. terhadap Afrika Africa Infrastructure Dialogue 2019¸berfokus kepada diplomasi eko...