eco-innovation is an actual topic as it links two key issues, innovation and sustainability. theenvironmental respect and innovation are important drivers of competitiveness. firms are willing to knowwhat to do to improve their eco-innovative capacity. the objective of this paper is to empirically determinewhat common characteristics have the most environmental oriented innovative firms. we ana...

The present research carried out to study the relationship of market orientation and innovation and their effect on entrepreneurship and value creation for customers. To do so, as the sample was unlimited, 241 active companies in agriculture and food industry were selected as the samples by random sampling method. Via standard questionnaire, we gathered data on managers and senior experts' opin...

The market orientation has been found to be a major driver of innovation performance in service contexts. This issue raises questions concerning the extent to which the relationship market orientation-innovation performance link holds in the high-tech industry. Relatively litter research has examined how market orientation contributes to innovation performance through service innovation. We rep...

in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...

From the resource-based perspective, entrepreneurial orientation and market orientation are two separate but complementary strategic orientations that emphasize the business philosophy and behavior in proactively detecting industrial environment, including market information and competitors strategy, in order to innovate and respond to the customers needs timely. Empirical studies have separate...

In emerging high value markets, farmers are challenged by growth options. They can benefit from the growth options depending on their entrepreneurial orientation and how they engage in product quality improvement through adopting and generating innovations. Our study investigates the combined effects of entrepreneurial orientation and innovation adoption and generation on farm performance. Usin...

the aim of this paper was to study knowledge intensive entrepreneurship role in innovative performance in agricultural technology management by entrepreneurial r&d; definition implementing as a casual-effect research by using casual model. statistical population of the study was consisted of 2768 agricultural research specialists in iran, one out of each six regional groups of provinces (n= 25)...

Despite the increasing research importance of market orientation in the marketing literature, few comparative studies between the European Union and the USA have been conducted. This limits the understanding of marketing orientation strategy in global markets. Investigates the influence of competitive environments on the uses of market orientation in insurance firms in the EU and the USA and th...

While most academics generally agree that innovation plays the mediating role between market orientation and new product/service performance, relatively little research has examined how each component of market orientation contributes to new service performance through various types of service innovation. Based on a survey of 235 managers and taking a component-wise approach, this study finds t...

Many museums are committed to market orientation as the underlying philosophy for their strategies. This orientation has to be coordinated with a service orientation focused on quality and custody in order to fulfill the museum’s mission. In the current work, the authors analyze the different impact of market orientation and service orientation on organizational and technological innovations im...