Due to a shift in the marketing focus from mass to micro markets, the importance of one-to-one communication in advertising has increased. Interactive media provide possible answers to this shift. However, missing standards in payment models for interactive media are a hurdle in the further development. The paper reviews interactive advertising payment models. Furthermore, it adapts the popular...

Over the past decade, journalists have created in-depth interactive narratives to provide an alternative relentless 24-hour news cycle. Combining different media forms, such as text, audio, video, and data visualisation with possibilities of digital media, these involve users in narrative new ways. In journalism studies, convergence forms this manner has gained significant attention. However, i...

Human is a small part of nature and with its constant presence in the natural environment, it was able to create an artificial and man-made environment tailored to its needs. Identifying structural components of nature and adapting them to the three dimensions of body, spirit and soul and their role in creating physical, functional and content components in architecture, is the beginning of the...

The evaluation of user interactive systems has been an active subject of research for many years. Many methods have been proposed but most existing evaluation methods do not take the specific architecture of an agent-based interactive system into account and nor do they focus on the coupling between the architecture and evaluation phase. In this article, we propose an agent-based architecture o...