this study attempts to identify and evaluate the factors affecting excessive buying that is of high interests theoretically and practically. at first some scales will be developed based on past researches and existing classifications to represent the logical and conceptual varieties in buying excessively. then, psychometric properties of the scales are tested by analyzing the factors confirming...

Genetically modified (GM) technology in food production continued to generate controversies. Consumers were concerned with the GM foods about the healthy and environmental risks. While consumers’ acceptance was a critical factor affecting how widely this technology be used. According to the research review, consumers’ lack of information was one of the reasons to explain consumers’ low acceptan...

Evolvable Hardware (EHW) has been regarded as adaptive system acquired by wide application market. Consumer market of any good requires diversity to satisfy consumers’ preferences. Adaptation of EHW is a key technology that could provide individual approach to every particular user. This situation raises a question: how to set target for evolutionary algorithm? The existing techniques do not al...

food labeling is found to be a very important public health tool aimed at providing consumers with information which may influence their purchasing decisions. this study has aimed to assess the consumers' behaviors about the important information on the labels and their reasons for use or non-use. this descriptive cross-sectional study was conducted as point of purchase survey among 2123 shoppe...

The evolution of information technology has resulted in increasingly fragmented digital media and multiple information channels. Organizations can develop comprehensive insights into consumer behavior and preferences by evaluating customers’ perceptions of the various Internet channels that are available. Such insights can be used to identify which information channels can be employed to effect...

This research focuses on insurance consumer behavior, the factors that motivate behavior models, perceptions and decision-making processes. The method used in this study is a qualitative method, namely case knowledge through revealing accepted facts interview observation data. results of obtained are to understand consumers, consumption process, improve one's personal ability become an effectiv...

Luxury is an identity, a philosophy and a culture which requires understanding before the adoption of e-business practices because of its intricacies and output are essentially different from other types of goods. Factors such as culture, personal characteristics, website quality, and vendor characteristics influence the online purchasing behavior of consumers thus making it a complex area of s...

In paid search advertising on Internet, advertisers bid for specific keywords. Consumer involvement affects a consumer’s purchase intention. However, there has been no research on selecting keywords in paid search advertising depending on consumer involvement from the advertisers’ perspective. Our paper investigates the effects of several factors including impressions, click-through rate, conve...

e-commerce has made life simple and innovative of individuals and groups consumer behavior in online shopping is different from the physical market where he has access to see the product. the purpose of the research was to study the consumer behavior in online shopping of electronics especially in iran. primary data was collected through the questionnaire survey and by emails from personal cont...