Converging evidence from behavioral masked priming (Rastle & Davis, 2008), EEG masked priming (Morris, Frank, Grainger, & Holcomb, 2007) and single word MEG (Zweig & Pylkkänen, 2008) experiments has provided robust support for a model of lexical processing which includes an early, automatic, visual word form based stage of morphological parsing that applies to all derivationally affixed words. ...

Morphological aspects of human language processing have been suggested by some to be reducible to the combination of orthographic and semantic effects, while others propose that morphological structure is represented separately from semantics and orthography and involves distinct neuro-cognitive processing mechanisms. Here we used event-related brain potentials (ERPs) to investigate semantic, m...

Prior research has found significant associative/semantic priming effects at very short stimulus-onset asynchronies (SOAs) in experimental tasks such as lexical decision, but not in naming tasks (however, see Lukatela and Turvey, 1994). In this paper, the time course of associative priming effects was analyzed a several very short SOAs (33, 50, and 67 ms), using the masked priming paradigm (For...

This study investigated the impact of divided attention on masked priming. In a dual-task setting, two tasks had to be carried out in close temporal succession: a tone discrimination task and a masked priming task. The order of the tasks was varied between experiments, and attention was always allocated to the first task-that is, the first task was prioritized. The priming task was the second (...

The current study used event-related potentials (ERPs) and masked repetition priming to examine the time-course of picture processing. We manipulated the stimulus-onset asynchrony (110 ms, 230 ms, 350 ms, and 470 ms) between repeated and unrepeated prime-target pairs while holding the prime duration constant (50 ms) (Experiment 1) as well as the prime durations (30 ms, 50 ms, 70 ms, and 90 ms) ...

We report three masked associative priming experiments with the lexical decision task that explore whether the initial activation flow of a visually presented word activates the semantic representations of that word’s orthographic/phonological neighbors. The predictions of cascades and serial/modular models of lexical processing differ widely in this respect. Using a masked priming paradigm (SO...

The authors report a series of experiments in which they use the masked congruence priming paradigm to investigate the processing of masked primes in the manual and verbal response modalities. In the manual response modality, they found that masked incongruent primes produced interference relative to both congruent and neutral primes. This finding, which replicates the standard finding in the m...

This study assessed whether real-life stimulus material can elicit conscious and unconscious priming. A typical masked priming paradigm was used, with brand logo primes. We used a rigorous method to assess participants' awareness of the subliminal information. Our results show that shortly presented and masked brand logos (e.g., logo of McDonald's) have the power to prime their brand names (e.g...

Unconscious priming is sensitive to contextual factors. The present study examined this adaptive process using masked arrow primes (<< or >>). Some targets required specific "fixed" left/right responses (<< or >>) and others required "free" left/right responses (<>). Different groups (n = 30 each) received response-congruent primes (SOA = 75 msec.) on 0.2, 0.5, or 0.8 of the fixed-response tria...