Production of multimedia artifacts demands guidance for both engineers developing software and designers generating content. This paper distinguishes conceptually between media, multiple media and multimedia and defines the multimedia document as both communicative object and system, thus identifying integration as a fundamental of production; it proposes media transformations as a means of des...

It is very important to understand the nature of digital media and its various categories and the position of this media and modern communication technology in the present social and political interactions. Explaining different kinds of discourses and different principles, theories, and conceptual models of the society along with the role of digital media is one of the most effective tools of i...

We will analyze how women subject to violence in Morocco legitimize their discourse through the use of one legitimation techniques called rationalization, aim which is establish a mode argumentation that victimizes them and demonizes violent husbands. The site from data extracted Medi 1TV’s show “Qesset Nnass” (the story people). This be done within framework critical analysis we decompose wome...

Decarbonising housing is a key UK government policy to mitigate climate change. Using discourse analysis, we assess how low carbon housing is portrayed within British broadsheet media. Three distinct storylines were identified. Dominating the discourse, Zero carbon housing promotes new-build, low carbon houses as offering high technology solutions to the climate problem. Retrofitting homes emph...

This comparative study aims to critically analyze the media discourse of Arab Gulf countries in terms objectivity, persuasion, and national brands. It is also necessary investigate power relations ideologies adopted by conflicting parties which aim mobilize public opinion locally internationally. outlets attempt convince masses legitimacy political agenda foreign policies region. In many cases,...

The article's goal is to present media representation of the new regime of the Slovenian borders, introduced in December 2007. Critical discourse analysis of news items, published by all major Slovenian media between the beginning of December 2007 and the end of January 2008, reveals that there was no single homogeneous representation of the border included by all the media. Instead, there are ...

We apply latent semantic analysis (LSA) to understand how media discourse and cognition about smartphones evolved over time. LSA is a useful method to take advantage of large amounts of available text, discern meaning within the text, and see how meanings change over time, across the media coverage in the sector. We explain the theory of LSA, the process, and apply it to a dataset of over 83,00...