Advertisement has long been used as a tool for informing and attracting audiences in different ways. This study aims at investigating the linguistic tools of advertisement in Persian on the basis of Halliday’s systemic-functional grammar theory. The data of this study were gathered from written and verbal commercial advertisements which were recorded and rewritten in order to investigate verbal...

Thematic structure, an important factor for textual metafunction, plays a significant role in inspecting and promoting the textual coherence. With a theoretical statement of Thematic theory and TP patterns, this paper proposes the feasibility of the Thematic Operational Approach in the teaching of college English writing. This approach is proved to not only strengthen students’ application awar...

SAlthough different theoretical models are complementary, functional models in general, andSystemic Functional Linguistics in particular lend themselves to the analysis of text. This is so atthe level of register, in terms of Field, Tenor and Mode, as well as at the level of semantics interms of ideational, interpersonal and textual metafunction. This paper will consider two...

The effectiveness of using language in a brochure is not something that easy to interpret. Information and understanding must be clear concrete. A good correct from Systemic Functional Linguistics (SFL) perspective objectivity can understood terms appropriate content. application SFL daily activities may simplify the meaning text sentences so people could decipher carefully minimize misundersta...

This study has promising implications for speeches as follows: (1) Positive declarative clauses are recommended to convey information and convince the audiences with positive facts. (2) Modal verbal operators with high modal commitment can show the addresser’s firm determination to finish tasks and build up the addresser’s authority. (3) The frequent applications of “we” and “we”-“you”-“we” pat...

Functions which control the access to data in groupware should be flexibly designed by offering different options to the end users. However, conflicts might arise among different end users in the process of selecting one of these options. To support users in finding a consentaneous solution for these conflicts, we propose a metafunction called "negotiability". We propose to define and explore t...