Representing one thing metaphorically-as something else is something that can occur in thought, imagination or perception. When a piece of music is heard as expressing some property F, some feature of the music is heard metaphorically-as F. The metaphor is exploited in the perception, rather than being represented. This account is developed and deployed to address some classical issues about mu...

Psycholinguistic studies of metaphor processing must control their stimuli not just for word frequency but also for the frequency with which a term is used metaphorically. Thus, we consider the task of metaphor frequency estimation, which predicts how often target words will be used metaphorically. We develop metaphor classifiers which represent metaphorical domains through Latent Dirichlet All...

BACKGROUND Metaphors influence judgments and decisions in nonmedical contexts. OBJECTIVE First, to investigate whether describing the flu metaphorically increases an individual's willingness and interest in getting a flu vaccination, and second, to explore possible mediators and moderators of the effect that metaphors might have on vaccination intentions. MATERIALS AND METHODS Three studies...

A survey of randomly selected sample of television advertisements indicated that a significant number of these ads contain counterintuitive concepts. This makes sense in light of recent findings that suggest that minimally counterintuitive ideas are more memorable than intuitive ideas. However, a subsequent experiment performed to investigate the role of context in the memorability of such conc...