A two-stage approach is employed in order to examine the influencing factors of consumer behaviors in the context of mobile advertising. The first stage of the study evaluates the correlation relationship of consumer motives for receiving mobile advertising and their attitudes toward mobile advertising. It also investigates the relationship between consumer intentions for receiving advertisemen...

Mobile electronic commerce (m-commerce) is an emerging manifestation of internet electronic commerce that bridges the domains of Internet, mobile computing and wireless telecommunications in order to provide an array of sophisticated services (m-services) to mobile users. In such an open market place, the flexible exchange of m-services will necessarily be through some form of negotiation. To t...

With the development of E-commerce, more scholars have paid attention to research on Mobile E-commerce and mostly focus on the optimization and evaluation of existing process. This paper researches the evaluation of Mobile E-commerce process with a method called ASME. Based on combing and analyzing current mobile business process and utilizing the grid management theory, mobile business process...

Despite dramatic differences between non-store shoppers were discovered, very limited research has been conducted to examine them. This paper analyses the background of M-commerce and key drivers of future Mcommerce decision among Spanish mobile users. Our objective is two-fold: (1) to determine the influence of relations with the Mobile (frequency of Mobile use, length of Mobile use and Mobile...

In recent years, due to the rapid evolution of mobile communication technologies, e-commerce has been combined with the mobile communication equipment, and a new paradigm of business – mobile commerce has appeared in business field. Nowadays, the development of 3G-related technologies further pushed the popularity of m-commerce. This paper attempts to categorize the participants in the 3G-based...

T he worldwide proliferation of the Internet has led to the emergence of an extensive range of services—one of the most popular being electronic commerce (e-commerce).1 Recent technological advances in the design of portable devices, along with increasing high-speed Internet access and mobile networking technologies, have enabled users to employ such devices anywhere, anytime to perform e-comme...

The E-commerce innovating applications have moved from Web-based commerce, Mcommerce to U-commerce. This study systematically examines these innovative changes based on the dimensions of core technological component and business model, then analyze their impact on the stakeholders of E-commerce: e-businesses, customers, and complementary providers. The results indicate that M-commerce innovatio...

problem statement: the research's problem lies in the fact that deploying m-commerce technology in jordan represent the first serious trail to understand and explore the critical determinants that affect deploying mobile commerce technology. approach: this research applied tam model using the following variables: perceived trust, perceived usefulness, perceived ease of use, social and cultural ...

We envision many new e-commerce applications will be possible and significantly benefit from emerging wireless and mobile networks. These applications can collectively be termed "wireless e-commerce" or "mobile commerce". To allow designers, developers, and researchers to strategize and effectively implement mobile commerce applications, we propose a 4-level integrated framework for mobile comm...

In electronic commerce, the challenges of payment transactions were initially underestimated. Business via the internet and mobile telephony has so far been dominated by the methods of payment systems in traditional business. However, in light of advances in e-commerce, traditional business models are increasingly coming up against their limits. To understand the concept of electronic commerce,...