This paper presents some personal perceptions about “drivers of change,” which have impacted the role and nature of museums since the 1980s, leading to the rise of the visitor-centered museum. Such changes mirror developments occurring in society. In the case of museums, a decline in public funding has occurred at a time when increased resources are required to enable museums to successfully co...

Many museums are committed to market orientation as the underlying philosophy for their strategies. This orientation has to be coordinated with a service orientation focused on quality and custody in order to fulfill the museum’s mission. In the current work, the authors analyze the different impact of market orientation and service orientation on organizational and technological innovations im...

The Museum Documentation Centre MDC of Zagreb was founded in 1955, and by widening the scope of its programs and activities has grown to be a modem information, documentation and communication (INDOK) Centre for the museum sector in Croatia. Its initial purpose and the basis of its activities is collecting documentation on museums, keeping records on their activities, forwarding and promoting m...

The Internet worldwide computer network of networks provides an unparalleled opportunity for organizations ranging from individuals to multinational companies to make information rapidly and easily available on a global scale. In particular, the World Wide Web (WWW) allows access to multimedia hyperlinked resources in a form usable by the majority of people. One group of organizations that are ...

Augmented Reality (AR) technology is one of the fastest growing areas in the computing field and it has pervaded many applications in the market including museums. However, there is a need for a survey exploring the effectiveness of augmented reality as a communication medium in museums. This paper reviews the development of Augmented Reality as a mass communication [1] tool in museums. We intr...

Interactive multimedia has made progress in becoming accepted within the world of museums the last few years. As evidence of this trend, the revised edition of Roberta Binder's report, Videodiscs in Museums: Project b Resource Directory lists exhibits in more than a hundred U.S. museums, as well as a selection of about 30 sites from other countries. Today, proposals for special exhibitions and ...

Many destinations rely on their flagship museums as tourist attractions, and Italy, which boasts gems like the Uffizi or the Vatican Museums, can count on some of the world’s most outstanding art collections. The Web, however, does not appear to be fully exploited under this respect. This paper investigates the web presence of some of the most visited art museums in Italy. To this end, a framew...

Past years have seen the exploitation of multimedia techniques and lately the introduction of virtual reality methods to create new forms of presentation for museums' exhibitions. Virtual Reality can offer a number of advantages to museums, offering a way to overcome some common problems like the lack of space or the need of visitors to interact with the exhibits. A broad categorisation of virt...

Purpose: The purpose of this paper is to highlight and reflect on the increased use of social media in the museums sector in the UK and beyond. It explores the challenges of utilising such media for institutions steeped in discourses of authority, authenticity and materiality. Design/Methodology/Approach: Arguments are illustrated using examples of practice and policy from across the museums se...