When can a firm cheat some individuals without damaging its reputation among others? We develop a model of discriminatory opportunism in which firms can treat all employees fairly, take advantage of all employees, or only take advantage of a subpopulation of employees. If employees believe that an act of opportunism against any employee portends opportunism against all employees, concern for re...

Opportunism is vital in marketing channel relationships and existing research has identified several influential factors as antecedents of opportunism. Nonetheless, we have little specific knowledge how manufacturer’s influence strategies or reseller’s fairness perception affects opportunistic behavior. This study examines the independent interactive effects on resellers’ opportunism tendency. ...

The article develops a process and control model for the analysis and design of inter-firm relations, in which both opportunism and trust play a role. Its aim is to develop a tool which helps to analyze combinations, balances and imbalances of trust and opportunism, formal and informal forms of governance, and viable sequences of strategies of governance, depending on different conditions. It e...

This paper examines the role of marriage as an institution for providing couples with the confidence to make long-term investments in their relationship. No-fault divorce has undermined the notion of marriage as a contract, thereby reducing the security offered by marriage and promoting opportunism by men. This has weakened the bargaining power of wives, both within marriage and when divorce oc...

Opportunism a behavior can be found in any relational exchange in many forms. In this respect, opportunistic behavior has been recognized one of the historical factors that have tremendous effects on the relationship development between buyer and seller. A conceptual framework of the research’s main variables is presented, the antecedents which are dependence, formalization, relational norms an...

Substantial economies of scale in the production of information goods give reasons for considering the outsourcing of the production. The trade in information goods – resulting from the outsourcing of the production – is a typical transaction which can be analysed using transaction cost theory. Taking into account the particular characteristics of information goods and the process of delivering...