OBJECTIVE To explore differences in the prevalence of outdoor food advertising, and the type and nutritional content of advertised foods, according to an area-based marker of socio-economic position (SEP) in a city in Northern England. DESIGN All outdoor advertisements in the city were identified during October-December 2009, their size (in m2) estimated and their location determined using a ...

Given the importance and impact of advertising on audiences, as well as the importance of the film industry and its undeniable role in the promotion and dissemination of culture, this research has been carried out. The purpose of this research was to investigate the effect of outdoor advertising techniques in movies (billboards, posters and bus banners) on the cinema attendance in Tehran based ...

CONTEXT Commercial marketing is a critical but understudied element of the sociocultural environment influencing Americans' food and beverage preferences and purchases. This marketing also likely influences the utilization of goods and services related to physical activity and sedentary behavior. A growing literature documents the targeting of racial/ethnic and income groups in commercial adver...

The article presents the results of studying global and Russian advertising market dynamics, in particular, outdoor a pandemic. crisis triggered by COVID-19 pandemic has affected almost all markets. most stable markets were considered USA China. media segments Russia period 2010 - 2020 have been analyzed; on Internet is recognized as leading segment, second third places are television UN advert...

Tourism has become one of the largest and fastest growing businesses in the world over the recent decades. Total international tourist arrivals increased from 674 million in 2000 to 1,035 million in 2012 (World Tourism Organization, 2013). International tourism receipts in 2012 reached US$1,075 billion worldwide, documenting a 20% increase over 2009 (World Tourism Organization, 2013). World tou...