Trust has often been identified as an important factor in Business-to-Consumer (B2C) electronic commerce. Lack of trust in online companies is a primary reason why many web users do not shop online. This study proposes a model of the determinants and effects of perceived company trustworthiness by first-time customers. The model is empirically tested using a questionnaire-based field study. The...

previous electronic commerce (ec) studies have found thatconsumer characteristics are important when considering issues related tothe acceptance of online shopping. however, most studies have focusedon a single product or similar products. the effects of different producttypes have been relatively neglected. to overcome this limitation, thepurpose of this study was to explore the effects of dif...

Most users find security-informed decisions hard to make while utilizing web sites for social networking, online banking, or shopping. In order to solve security problems, it is critical that we understand how human factors influence users’ trust on web sites and users’ decisions involving computer security related risk. We propose an integrative model of human factors on decisions involving on...

Lack of trust in online companies is a primary reason why many web users do not shop online. This study proposes a model to explain how new customers of a web-based company develop initial trust in the company after their first visit. The model is empirically tested using a questionnaire-based field study. The results indicate that perceived company reputation and willingness to customize produ...

There is conflicting evidence as to the current level of awareness and impact of Web Assurance Seal Services (WASSs). This study examines the effects of an educational intervention designed to increase consumer's knowledge, of security and privacy aspect of business-to-consumer (B2C) e-commerce websites and assurance seal services. The study further explores the relationships among consumers' p...

certain advantages of service-oriented architecture have led to the spread of this type of architecture around the world. however, some special features of this type of architecture have led to more compromise between the security in the information system and other information systems. the purpose of this paper is to identify and examine the impact of factors and dimensions of the information ...

electronic payment system in one of the e-banking services and must be reliable and free of security deficiencies in order to overcome traditional system. improving customer’s perceptions of security and trust in the course of electronic payment transactions is vital in order to attract, retain and retrieve users of such a system. this study aimed to investigate the effects of customers’ percep...

extended abstract 1. introduction the widespread use of the internet in urban communities has changed the geographical concentration of services and has led to the emergence of urban electronic services. improving productivity and increasing access are the benefits of creating electronic services. to achieve these benefits, the acceptance of electronic services in the community should be consid...