Despite the ubiquitous reference to the concept of social norms in the social sciences, there is no consensus about the power of social norms to direct human action. For some, norms have a central and regular influence on human behavior, while for others, the concept is too vague, and the evidence we have about norm compliance is too contradictory to support the claim that they appreciably affe...

Climate change has become one of the main issues in environmental and sustainability discussions during the last decade. Acting to reduce climate change can be viewed as a prosocial behavior, and previous research has found that personal norms are important in explaining these types of behaviors, together with other attitudinal factors. In this study we use Moral Foundations Theory (MFT) to exp...

In an effort to contribute to greater understanding of norms and identity in the theory of planned behaviour, an extended model was used to predict residential kerbside recycling, with self-identity, personal norms, neighbourhood identification, and injunctive and descriptive social norms as additional predictors. Data from a field study (N=527) using questionnaire measures of predictor variabl...

BACKGROUND Previous research suggests that perceptions of peer substance use are associated with personal use. Specifically, overestimating use in the peer group is predictive of higher rates of personal substance use. 'Social norms'-interventions are based on the premise that changing these misperceived social norms regarding substance use by providing feedback on actual norms is associated wi...

INTRODUCTION Research conducted in North America suggests that students tend to overestimate tobacco use among their peers. This perceived norm may impact personal tobacco use. It remains unclear how these perceptions influence tobacco use among European students. The two aims were to investigate possible self-other discrepancies regarding personal use and attitudes towards use and to evaluate ...

Internet security risks are becoming the leading security threats confronting today’s organizations and often result from employees’ non-compliance with the Internet use policy. Current studies on the compliance of security policies have largely ignored the impact of moral factors and the organizational context on employees’ compliance intention. This paper contributes to the literature on info...

This study examined the correlates and predictors of prosocial behavior among Chinese adolescents in Hong Kong. A sample of 518 high school students responded to a questionnaire containing measures of antisocial and prosocial behavior, prosocial norms, pragmatic values, moral reasoning, and empathy. Preliminary analyses showed that there were gender differences in some of the measures. While co...

Contour lines totally fix the structure of leftcontinuous t-norms. For each t-norm, these contour lines are determined by the corresponding residual implicator. Most properties involving residual implicators can now easily be translated into properties involving contour lines. As the portation law expresses associativity, we dispose of a powerful tool for constructing left-continuous t-norms. I...