INTRODUCTION.............................................................................336 I. THE DOCTRINAL DIMENSION ....................................................336 II. THE NORMATIVE DIMENSION...................................................342 A. On Becoming Marks .......................................................343 B. Distinctiveness Versus Functionality ......................

This study has adopted and refined Ajzen’s theory of planned behavior, theory of reasoned action, and the value–belief–norm theory by Stern et al. to investigate the effects of normative beliefs, attitudes, and social norms on pro-environmental behavioral intentions. A total of 391 valid responses were collected from visitors to a theme park in Taiwan. A structure equation analysis indicated th...

In the last decade, with the publication of his Complete Works, there has been renewed interest in Walras’s methodology, mostly in the French economic literature. In particular, some scholars have argued that Walras characteristically confused positive and normative statements, a mistake all the more surprising given his impressive knowledge of philosophy (the so-called ‘Walras paradox’). This ...

This article describes the evolution and key features of the centralized environmental regulatory systems that emerged in the United States and Europe during the latter half of the twentieth century. It applies insights from the positive economic analysis of regulatory centralization in an attempt to explain a striking paradox found in both the European and American centralized environmental re...

Causal Bayes nets capture many aspects of causal thinking that set them apart from purely associative reasoning. However, some central properties of this normative theory routinely violated. In tasks requiring an understanding of explaining away and screening off, subjects often deviate from these principles and manifest the operation of an associative bias that we refer to as the rich-get-rich...

We show how different approaches to developing marketing strategies depend on the type of environment a firm faces, where environments are distinguished in terms of their systems properties rather than their content. Particular emphasis is given to turbulent environments in which outcomes are not a priori predictable and are not traceable to individual firm actions and we show that, in these co...