In this study, we explore the effects of project leader status in new product development projects. We predict and find that that project leader status increases project performance up to a certain point after which it decreases performance. Further, status increases the variability of project performance, that is, it leads to more extreme performance in both directions.

In last decades, New Product Development (NPD) process has become crucial for the company success. Many efforts have been paid in order to identify methods and tools able to improve NPD, but successful models are still missing or not easily followed. Companies find difficult to implement comprehensive models for improving their NPD process, and often they aren’t even aware on how they actually ...

Performance measurement is a key issue when a company is designing new strategies to improve resource allocation. This paper offers a new methodology inspired by classic importance–performance analysis (IPA) that provides a global index of importance versus performance for firms. This index compares two rankings of the same set of features regarding importance and performance, taking into accou...

this research aimed to investigate the effect of brand vision and positioning on brand equity with regard to moderating role of product performance and using descriptive survey research. the population of research was marketing experts of superior brands in iran’s food industry, which chosen 148 sample of those population using stratified sampling method. data collection tool was a questionnair...

new product development (npd) is described in the literature as the transformation of a market opportunity into a product available for sale. in the automotive industry, within the context of iso/ts16949:2002 (the automotive quality management system international standard),  these related to the product realization process (prp) which consists of three main phases such as planning, implementat...