The objective of this study is to evaluate farm, household, and financial characteristics of cash grain farmers’ decisions of whether to purchase revenue insurance. Using farm-level data these characteristics were identified by estimating a logit model of revenue insurance purchase decisions by farm operators. Results indicate that farm operators with the ability to self-insure through accumula...

When deciding when to make a purchase, people often compare their outcomes to those that would have occurred had they purchased earlier or later. In this article, we examine how preand postpurchase comparisons affect regret and satisfaction, and whether consumers learn to avoid decisions that result in regret. In the first two experiments, we show that information learned after the purchase has...

Improving technologies create a “buy or wait?” dilemma. In this paper, we consider repeat purchases when the consumer faces an infinite stream of new technologies. We develop a probabilistic model and focus on the role of “more variability” on the process of technological innovation. Similar to real options models, we find that variability in the technological process increases value for the co...

. Organizations are increasingly turning to large, enterprise-wide software systems as potential solutions to managing complex business-to-business (B2B) relationships. These systems become so embedded into the business that they are best understood as socio-technical. The procurement process for such systems needs to be better understood. The purchase decision is seen as being based upon infor...

Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Decision making in economic context is an everyday activity but its neuronal correlates are poorly understood. The present study aimed at investigating the electrophysiological brain activity during simulated purchase decisions of technical products for a lower or higher price relative to a mean price estimated in a pilot study. Expectedly, participants mostly decided to buy a product when it w...

Internet-mediated dialogs between sellers and buyers have disadvantages relative to speaking with human purchase advisors or sales agents. Yet the Internet also offers the advantages of enormous knowledge resources, convenience, unbiased information, search agents, and currency. Principles for creating successful conversations with buyers are presented, and a purchase aiding system under develo...