نتایج جستجو برای: purchasing intention

تعداد نتایج: 61982  

Journal: :iranian journal of management studies 2013
sina fakharmanesh reza ghanbarzade miyandehi

consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. this study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Journal: :Journal of Asian Business and Economic Studies 2013

Journal: :Journal of the Korea Society of Computer and Information 2013

2003
Dan Jong Kim Donald L. Ferrin H. Raghav Rao

Despite the importance of trust in electronic commerce, there is insufficient theory and evidence concerning the determinants of consumer trust about an Internet vendor’s trustworthiness, and the influence of consumer trust on the consumer’s purchasing intention. The purpose of this study is to: i) develop a theoretical framework identifying the antecedents of a consumer’s trust and purchase in...

2003
Jonna Järveläinen

This paper discusses the direct and indirect effects of online shopping experience on selecting and the intention to select the Internet as the purchasing channel. The theoretical approach is based on the technology acceptance model and media appropriateness theory. The data was collected with a Web survey from 2479 visitors at the web site of a passenger cruise company. Prior online shopping e...

2015
Luiz Antonio Joia

The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively ...

2008
Kanokwan Atchariyachanvanich Noboru Sonehara Hitoshi Okada

Since keeping the customer purchasing a product/service is essential to maintaining the profitability of any business, the continuance of purchasing through the Internet is vital to online business. This study is one of the few attempts to investigate the perceived benefit factors affecting customers’ intention to continue purchasing through the Internet. According to a multiple regression anal...

Journal: :JECO 2008
Luiz Antonio Joia Luiz Claudio Barbosa de Oliveira

The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively ...

2015
T. Escobar-Rodríguez

This paper examines determinants of purchasing flights from low-cost carrier (LCC) websites. In doing so an extended unified theory of acceptance and use of technology (UTAUT) model is proposed building on earlier work by Venkatesh, Thong, and Xu (2012). The results, derived from a sample of 1096 Spanish consumers of LCC flights, indicate that key determinants of purchasing are trust, habit, co...

2013
Chun-chang Lee Yu-ting Chuang Hsiang-chun Huang Shi-ya Huang Wan-yun Chen

This study investigates the factors that affect consumers’ purchases of landscaped houses by applying the perceived value model and considering the perceived risk construct to study consumers’ purchases of landscaped houses via a questionnaire survey. This study has distributed 350 questionnaires and recovered 324 questionnaires. After eliminating 18 invalid questionnaires, there were 306 valid...

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