This paper discussed the application of Information and Communication Technology (ICT) in pharmaceutical product marketing in Nigeria. Data for the study was obtained from 76 pharmaceutical firms in southwest Nigeria which comprised of about 95% of the pharmaceutical companies that were into manufacturing of drugs in Nigeria. The categories of firms surveyed include retail pharmacy, combination...

abstract producing of flowers and ornamental plants in iran has some challenges and failure in the market structure and marketing of these products. in this study, we evaluated the different marketing channels of flowers and ornamental plants in the existing market structure according to economic criteria and the characteristics of market structure. cut-rose and esfahan province were selected a...

in this research the activity of 75 producers, 55 wholesalers and 55 retailers, citrus market of jahrom county was investigated. the results indicated that margin of wholesale, retail and total margin of citrus in this county was 1461.1, 1480.3, and 2941.4 rs respectively. share of producer from marginal price was estimated to be 57.9 percent and share of wholesaler was more than retailer. in t...

This article takes a systems perspective to study marketing channel system structure dynamics and their interactions with economic system dynamics. A novel, non-linear method from ecology is used to establish a causal network of mostly bi-directional causal forcing between economic variables and marketing channel system structure. This resulting causal network facilitates a comprehensive unders...

Increasingly, manufacturers sell their products in their own retail stores, and many of these stores appear to be in direct competition with independent retailers; i.e., both types of retail stores are physically co-located. We analyze one way this practice affects the retail market. We find that, when independent retailers compete against company stores (instead of just against other independe...

Luxury retail strategy differs from other retail strategies not merely in distinctive formulations of product, price, distribution, and appeals to customer distinction. Instead, it increasingly stands or falls on the legitimacy of a charismatic creative director. The director offers an aesthetic brand ideology. Luxury retail draws on the principles of art and magic to assemble the charismatic p...

Background Achieving the goals set by Roll Back Malaria and the Government of Kenya for use of insecticide treated bednets (ITNs) will require that the private retail market for nets and insecticide treatments grow substantially. This paper applies some basic concepts of market structure and pricing to a set of recently-collected retail price data from Kenya in order to answer the question, “Ho...

this paper discussed the application of information and communication technology (ict) in pharmaceutical product marketing in nigeria. data for the study was obtained from 76 pharmaceutical firms in southwest nigeria which comprised of about 95% of the pharmaceutical companies that were into manufacturing of drugs in nigeria. the categories of firms surveyed include retail pharmacy, combination...

this study was carried out in zarabd, bardsir and sirjan in kerman province in 2002-2003. a number of 58 green-house owners, five wholesaller and 20 retalisaller selected by systemathic sampling method. the results showed that cost marketing service was from 196 to 620 rials and marketing net benefit was 375 rials for cucumber and 230 rials for tomato. retail marketing net benefit was 204 rials...