نتایج جستجو برای: retailer customer
تعداد نتایج: 46467 فیلتر نتایج به سال:
Provision of real-time information by a firm to its customers has become prevalent in recent years in both the service and retail sectors. In this paper, we study a retail operations model where customers are strategic in both their actions and in the way they interpret information, while the retailer is strategic in the way it provides information. This paper focuses on the ability (or the lac...
While scholars have made an extensive research contribution on the field of customers ́ online trust towards domestic retailers, customers’ international online trust has not yet attracted researchers’ attention. Following the extensive expansion of customers’ online purchasing the purpose of this paper is to gain a deeper knowledge of the multidimensionality of trust in customer international o...
Consider a retailer using sponsored search marketing together with dynamic pricing. The retailer’s bid on a search keyword affects the retailer’s rank among the search results. The higher the rank, the higher the customer traffic and the customers’ willingness-to-pay will be. Thus, the question arises: When a retailer bids higher to attract more customers, should the accompanying price also dec...
P of real-time information by a firm to its customers has become prevalent in recent years in both the service and retail sectors. In this paper, we study a retail operations model where customers are strategic in both their actions and in the way they interpret information, whereas the retailer is strategic in the way it provides information. This paper focuses on the ability (or the lack ther...
Previous research provides evidence that the ‘entertaining shopping experience’ is influenced by dependent variables of retailer factors and customer factors. Yet few studies have investigated the moderating effect of transportation mode factors upon retailer factors and customer factors. This paper addresses these issues in context of the looming mobility concerns that accompany Australia’s fa...
modern business organizations have appreciated the significance of having competitive advantage through the delivery of continuous improvement towards the customers, and being knowledge-oriented. indisputably, knowledge management (km) plays a key role in the success of customer relationship management (crm). in this regard, customer knowledge management (ckm) is a newly developed concept that ...
The purpose of this conceptual paper is to study the impact of relationship marketing strategy on customer retention. The result of variety of researches show relationship marketing has many effects on different aspects of customer behavior. Retailers and service providers in different businesses are trying to increase their sales by using different marketing strategies. All the strategies has ...
This paper considers vertical restraints in the context of an intrabrand competition model in which a single manufacturer deals with two vertically differentiated retailers. We establish two main results. First, if the market cannot be vertically segmented, the manufacturer will foreclose the low quality retailer either directly by dealing exclusively with the high quality retailer, or indirect...
Modern business organizations have appreciated the significance of having competitive advantage through the delivery of continuous improvement towards the customers, and being knowledge-oriented. Indisputably, Knowledge Management (KM) plays a key role in the success of Customer Relationship Management (CRM). In this regard, Customer Knowledge Management (CKM) is a newly developed concept that ...
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