With a reverse-pricing mechanism (sometimes referred to as a Name-Your-Own Price or NYOP format), a prospective buyer submits a bid for a seller’s product, and a sale occurs only if the bid exceeds a hidden threshold price. This paper models the impact of three factors in such a market: 1) customer sophistication, i.e., whether buyers can correctly anticipate the seller’s procedure for setting ...

the seller must deliver the goods in conformity with the contract. one of cases of conformity is its conformity with the contract in terms of quantity. namely, the seller must deliver the goods that are equal with the specified amount in the contract. in practice, the delivered goods may be larger than the amount specified in the contract. in iranian law, where the goods are larger than contrac...

We present a model for buying agents in e-marketplaces to interpret evaluations of sellers provided by other buying agents, known as advisors. The interpretation of seller evaluations is complicated by the inherent subjectivity of each advisor, the possibility that advisors may deliberately provide misleading evaluations to deceive competitors and the dynamic nature of seller and advisor behavi...

We study the interaction between the seller of a product, the buyers who are uncertain about the product quality and a rating agency who observes the quality and sends signals about it. Assuming the seller-pays model of rating agency, we analyze the cases in which the payment to the rater is publicly disclosed and fixed, publicly disclosed and rating-contingent, private and rating-contingent. F...

It is commonly recognized that online transactions are “one-shot” transactions. However, a contemporary dataset from a dominant online marketplace in China reveals that averagely 24.3% transactions are repurchase transactions. Given that consumers already have purchase experience with a specific seller, their repurchase behavior may be influenced by both the seller’s reputation and their percei...

We give a new approach in modeling the incomplete information in a buyer-seller game. We assume that the seller does not know the buyer's utility function at all. Usually the problem is solved by determining the Bayesian Nash equilibrium of the game, where it is assumed that the buyer's utility function has only some parameters unknown to the seller, and the seller knows the distribution of the...

in this article, decisions about price and stock allocation for a seller with multiple customer classes are analyzed. with each customer arrival, the seller needs to decide about accepting or rejecting the customer’s demand by considering the stock on hand. in the case of acceptance, one needs to decide about the selling price. after any change in the inventory level, decision about continuing ...

the purpose of this research is to evaluate the effective factors on relational marketing in mature relationships between buyer-seller. transaction versus relationship has been considered as a very important topic for research. in this research, marketing strategies are evaluated from two perspectives. the first view is marketing mix management (transactional marketing). transactional marketing...