This chapter presents a Modeling Language for Interaction as Conversation, named MoLIC, which is grounded in semiotic engineering. We will explore several alternative design solutions to illustrate the use of the language in diverse scenarios.

This study was an attempt to investigate the application of Fairclough's (2003) Critical Discourse Analysis (CDA) approach and Social Semiotic Approach (SSA) proposed by Kress and van Leeuwen (2006) in analyzing ads discourse i.e. an approach that combines textual analysis with semiotic analysis in studying advertising. This combined approach was checked in two sample ads extracted from 'Time' ...

  Abstract Critical Discourse Analysis as an interdisciplinary approach aims at making transparent the connections between discourse practices and social practices and provides ways of looking into translations from a critical standpoint.Farahzad is among the scholars who presented her specific CDA model inspired by Fairclough’s approach. The present Critical Discourse Analysis (CDA)-based s...

The semiotic approach to information systems development has proved over the years as a reliable framework for analyses, and it has been mainly focused on the development of organizational information systems. However, the usefulness of the approach extends beyond the organizational context to other areas of systems development. This paper presents a semiotic analysis of persuasive technologies...

Abstract This research rests on the analysis of a mathematical task, concerning an arithmetic-algebraic problem and its solution, using theoretical tools from two main frames: Semiotic Bundle Approach (SBA) Onto-Semiotic (OSA). The activity has been examined by original video recordings group consisting five pupils primary education. By presenting empirical case networking theories, objective i...

Online help systems are typically used as a last resource in interactive breakdown situations. In this paper, we present a method for building online help based on design models according to a semiotic engineering approach. We show the benefits of having designers explicitly communicate their design vision to users, and we also point at the need to foster a new culture for online help. We show ...

The purpose of this paper is to discuss the Semiotic approach to forming of Theory of Computer Visualization. Such theory (or rather theories) should be the foundation of design, development, and evaluations of specialized visualization systems. The semiotic analysis of visualization is defined. The paper contains the scheme of the semiotics analysis during designing of visualization systems. T...

Information visualization design is generally ad hoc, using trial and error, and perhaps drawing on experience with prior visualization systems. This paper suggests a di erent approach: general design principles based on a combination of algebraic abstract data type theory, semiotics, and social theory. Major concepts include semiotic spaces to describe systems of related signs, semiotic morphi...