Mass customization has become one of the key strategies for a service provider to differentiate itself from its competitors in a highly segmented global service market. This paper proposes an interactive service customization model to support individual service offering for customers. In this model, not only that the content of an activity is customizable, but the process model can also be cons...

Service-based business processes are often developed and deployed by single organizations. In distributed, shared resource environments like the cloud on the other hand, consumers share resources owned by cloud providers. This requires multi-tenancy capability for service processes that provides customized behaviour for on shared process implementations to meet the varying needs of different pr...

The establishment of service orientation in industry determines the need for efficient engineering technologies that properly support the whole life cycle of service provision and consumption. One challenge is adequate support for service consumers for employing complex services in their individual application context, which becomes particularly important for large-scale enterprise technologies...

In recent years, companies started not only to ask customers by means of market research but to integrate them into the innovation process. Within information systems (IS) research, both customization as a way to serve the uniqueness of customers (inside-out) and as a form of customer integration and value co-creation (outside-in) has been considered. However, since many software vendors have c...

The high competition among network providers places a demand for new ways to design network services with near zero development time, low cost, and high degrees of customization and evolution. Customization allows to fit the service according to the customers’ requirements, while evolution allows to adapt the service as soon as these requirements change. Moreover, customers are demanding the ab...

Customers have different emotions towards service industries of different natures, leading to inconsistent service quality characteristic items and levels of demands. Different emotions would affect customer perceptions of the customization degree of a hospital (the emotion is relatively sad) and a theme park (the emotion is relatively joyful); while different service quality characteristic-rel...

The growing accessibility of internet service, especially in the Internet Plus era, supported mass customization in the apparel industry. As mass customization emphasize on providing individually-designed products and services to meet every customer requirement, the advanced Internet-based service systems help achieve high process flexibility and integration. In this paper, we studied the trian...