As a new type of e-commerce, social commerce is an emerging marketing form in which business is conducted via social networking platforms. It is playing an increasingly important role in influencing consumers’ purchase intentions. Social commerce uses friendships on social networking platforms, such as Facebook and Twitter, as the vehicle for social sharing about products or sellers to induce i...

Received Dec 9, 2016 Revised Mar 27, 2017 Accepted Apr 11, 2017 This study aims to analyze empirically three factors antecedents of trust they are system quality, information quality, and service quality. Customer trust is used in determining customer intention to purchase of e-commerce in social media (facebook). A number of respondents were 451. The results of this study concluded that three ...

Recent years we have witnessed the rapid growth of social commerce in China, but many users are not willing to trust and use social commerce. So improving consumers’ trust and purchase intention has become a crucial factor in the success of social commerce. Business factors, environment factors and social factors including twelve secondary indexes build up a social commerce trust evaluation mod...

Friendship plays a critical role in social commerce in contemporary societies. This study aims to theorize and examine how friendship quality impacts purchase intention. Product-related risk is introduced to gain insight into its moderating effects on intention to purchase from three different seller groups. Through empirical evidence, we confirm that friendship quality has positively effect on...

Social commerce (SC) has become a new business mode for e-commerce along with the increased popularity of social networking sites, such as Facebook, Twitter, and Pinterest. Although SC has enormous business potential for practitioners and broadens research areas for scholars, existing studies on SC were limited. Little is known about the underlying processes and factors of consumers’ social sha...

Research aims: The research aims to determine the determinants of purchase intention in social commerce.Design/Methodology/Approach: population this study was online shoppers. Questionnaires were distributed Google Forms through various platforms. sampling technique employed purposive by drawing samples from 372 respondents. data had been confirmed for their reliability and validity. analysis m...

Banyak konsumen tertarik untuk berbelanja melalui media sosial, namun penelitian mengenai social commerce intention pada Indonesia masih terbatas. Penelitian ini bertujuan menguji pengaruh guidance shopping affordance terhadap secara langsung dan tidak trust in seller tust media. Survei kemudian dilakukan sebanyak 257 responden berpartisipasi survei tersebut. menganalisis data dengan menggunaka...