The purpose – We propose to capitalize on recent research on tourism marketing, destination choice, but also and mainly on conceptual reflexions and research on emotional and symbolical brand relationship . We try to understand how destinations could communicate, using destination ambassadors; in order to better attract travellers. Methodology – this is a theoretical article presenting key conc...

Identifying information sources influential to travel decisions helps tourism planners strategically utilize resources to improve marketing efforts and create a strong destination image. An on-line survey (N=973) on destination brand image research was developed and implemented. The study examined image perceptions of Austria and what level of influence various information sources have on desti...

This paper seeks to address the research question of what factors make a destination competitive for the accessible tourism market. The research design is based on destination competitiveness theories. The objective is to formulate a ranking that can compare the competitiveness factors between two countries, with historical and appropriate data sets, in order to examine destination competitiven...

Self-congruity theory proposes that part of consumer behaviour is determined by an individual’s comparison of the image of themselves to the image of a product/brand, or to the stereotype of a typical user of the brand (Sirgy, 1986). Self-congruity models have been used in a variety of product branding applications; however, limited research has been conducted within the service industries. Ser...

Purpose: The existing cultural heritage tourism research rarely pays attention to the antecedents of brand authenticity. This fills this gap and points out critical role legitimacy in building destination loyalty by constructing a theoretical framework. Design/methodology/approach: study collected 436 valid samples through an online questionnaire survey China. respondents were adults over 18 ye...

A holistic approach to measuring tourism destination brand equity is proposed by using associative networks analysis, overcome the shortage in other traditional methods. three Egyptian destinations’ tested through data collected concept map technique. The findings showed a significant relationship between and two characteristics of associations (strength uniqueness) nonsignificant with third ch...