Probability is a central concept in utilitarian moral theory, almost impossible to do without. I attempt to clarify the role of probability, so that we can be clear about what we are aiming for when we apply utilitarian theory to real cases. I point out the close relationship between utilitarianism and expected-utility theory, a normative standard for individual decision-making. I then argue th...

Koenigs, Young and colleagues [1] recently tested patients with emotion-related damage in the ventromedial prefrontal cortex (VMPFC) usingmoral dilemmas used in previous neuroimaging studies [2,3]. These patients made unusually utilitarian judgments (endorsing harmful actions that promote the greater good). My collaborators and I have proposed a dual-process theory of moral judgment [2,3] that ...

This paper considers the problem that arises when the number of patients who need a resource exceeds the supply. An initial decision-making model is proposed that uses two essential criteria, medical prognosis and the priority of life-threatening situations. The model is then subjected to the criticism that it is grotesque to ignore questions relating to the value of, for example, a productive ...

Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers?  Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception?  Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...

We introduce a new class of rules for resolving quasilinear social choice problems. These rules extend those of Green [6]. We call such rules multi-utilitarian rules. Each multi-utilitarian rule is associated with a probability measure over the set of weighted utilitarian rules, and is derived as the expectation of this probability. These rules are characterized by the axioms efficiency, transl...

Research into moral decision-making has been dominated by sacrificial dilemmas where, in order to save several lives, it is necessary to sacrifice the life of another person. It is widely assumed that these dilemmas draw a sharp contrast between utilitarian and deontological approaches to morality, and thereby enable us to study the psychological and neural basis of utilitarian judgment. Howeve...

Biodiversity plays an integral role in the livelihoods of subsistence-based forest-dwelling communities and as a consequence it is increasingly important to develop quantitative approaches that capture not only changes in taxonomic diversity, but also variation in natural resources and provisioning services. We apply a functional diversity metric originally developed for addressing questions in...