Research into moral decision-making has been dominated by sacrificial dilemmas where, in order to save several lives, it is necessary to sacrifice the life of another person. It is widely assumed that these dilemmas draw a sharp contrast between utilitarian and deontological approaches to morality, and thereby enable us to study the psychological and neural basis of utilitarian judgment. Howeve...

Previous research has shown an association between emotions, particularly social emotions, and moral judgments. Some studies suggested an association between blunted emotion and the utilitarian moral judgments observed in patients with prefrontal lesions. In order to investigate how prefrontal brain damage affects moral judgment, we asked a sample of 29 TBI patients (12 females and 17 males) an...

Dual-process theories of moral judgment suggest that responses to moral dilemmas are guided by two moral principles: the principle of deontology states that the morality of an action depends on the intrinsic nature of the action (e.g., harming others is wrong regardless of its consequences); the principle of utilitarianism implies that the morality of an action is determined by its consequences...

Koenigs, Young and colleagues [1] recently tested patients with emotion-related damage in the ventromedial prefrontal cortex (VMPFC) usingmoral dilemmas used in previous neuroimaging studies [2,3]. These patients made unusually utilitarian judgments (endorsing harmful actions that promote the greater good). My collaborators and I have proposed a dual-process theory of moral judgment [2,3] that ...

While there is much evidence for the influence of automatic emotional responses on moral judgment, the roles of reflection and reasoning remain uncertain. In Experiment 1, we induced subjects to be more reflective by completing the Cognitive Reflection Test (CRT) prior to responding to moral dilemmas. This manipulation increased utilitarian responding, as individuals who reflected more on the C...

A two-systems model of moral judgment proposed by Joshua Greene holds that deontological moral judgments (those based on simple rules concerning action) are often primary and intuitive, and these intuitive judgments must be overridden by reflection in order to yield utilitarian (consequence-based) responses. For example, one dilemma asks whether it is right to push a man onto a track in order t...

This research examines whether the hedonic 1 or utilitarian nature of a system serves as a boundary condition for understanding an individual’s interaction with information technology (IT). To do so, we reviewed the Technology Acceptance Model (TAM) literature to identify studies incorporating intrinsic motivators (i.e. indicators of hedonic responses to IT). We then employed meta-analytic tech...

User experience seeks to promote rich, engaging interactions between users and systems. In order for this experience to unfold, the user must be motivated to initiate an interaction with the technology. This study explored hedonic and utilitarian motivations in the context of user engagement with online shopping. Factor analysis was performed to identify a parsimonious set of factors from the H...

Recent studies indicate that emotional processes, mediated by the ventromedial prefrontal cortex (VMPC), are of great importance for moral judgment. Neurological patients with VMPC dysfunction have been shown to generate increased utilitarian moral judgments, i.e. are more likely to endorse emotionally aversive actions in order to maximize aggregate welfare, when faced with emotionally salient ...

This paper examines the effects of online travel agency (OTA) service experience (via OTA company websites and mobile apps, social media) on customer perceived (utilitarian epistemic) value. The data 404 usable responses from tourists with using OTAs revealed that through apps was only related to utilitarian However, media influenced both epistemic Compared value, value had a larger effect cust...