Customers nowadays are more informed than in previous generations, and they assess both branded unbranded products terms of quality, value, price. The study's primary goal is to see whether there's any link between brand equity operational company performance. research was conducted the Indian FMCG sector across five states with a diverse customer base, including gender, age groups, educational...

Influencer marketing is one of the digital strategies currently used by many companies. The purpose this research to find out and describe influencer strategy implemented specifically an application-based FMCG product provider (start-up company) in Indonesia market products such as fruits, vegetables, milk, others that have a relatively short life, using qualitative approach descriptive study. ...

Purpose The purpose of this paper is to explore the perceptions supply chain managers regarding elements that make up cyber risk management (CSCRM) and related level alignment, understand how organizations can deploy a CSCRM strategy goes beyond technical, internal functioning single companies moves dyad, create better alignment ultimately lead improved resilience. Design/methodology/approach A...

هدف: تطبیق‌پذیری شغلی یک ویژگی مطلوب است و افرادی که انطباق بیشتری با شغل خود دارند، از رضایت داشته، روحیه‌ی مثبتی در کار نشان داده نسبت به سازمان همکاران تعهد بالایی ابراز می­کنند. هدف پژوهش حاضر واکاوی نقش میانجیگری رفتار نوآورانه تطبیق­پذیری رابطۀ بین قابلیت­های زیرساختی عجین شدن عملکرد است.طراحی/ روش‌شناسی/ رویکرد: اﻳﻦ ﭘﮋوﻫﺶ نظر ﻫﺪف ﻛﺎرﺑﺮدی ﻧﻈﺮ جمع‌آوری داده‌ها، ﭘﻴﻤﺎﻳﺸﻲ­- ﺗﻮﺻﻴﻔﻲ اﺳﺖ. جامعۀ ...

The development of the retail market in Ukraine and world requires improvement methods models effective interaction supply demand chain for purchase goods daily demand. article presents an integrated method driven management at distribution stage FMCG (Fast moving consumer goods). influence end-consumers on functioning logistics system has been investigated. approach is based systems analysis, ...

• We study the use of odd pricing in a luxury context (handbags and apparel). Odd appears to be managerial dominant practice context. Luxury managers more meaning than drop-off mechanism when setting prices. consider hundreds digit A large proportion consumers prefer Two samples prices indicate that (i.e., just below round number, for example €1495 vs. €1500) are used products. An analysis pric...

As the only luxury company in Fortune Global 500 list, Dior is far behind FMCG L’Oréal world’s most famous brand value appraisal agency Interbrand. However, superior to ranking. The difference between which due calculation basis. This paper analyzes basis of Interbrand and ranking by Gray Relation Analysis, finds that impact profits, assets, shareholders’ equity number employees on models signi...

This study tries to investigate the difference in usage of sources of information by the consumers for FMCG products when they are segregated into homogeneous groups.  Mean value is calculated for each group which is ranked to identify the source of information more often used by each group. Further on, the one-way ANOVA (F-test) is performed on score values provided by the respondents to find ...

Supply chain management is a set of used methods for the efficient integration of suppliers, manufacturers, warehouses, and sellers to response customer requirements to reduce system costs and to distribute products at the right place and right time. This study aims to identify and rank the supply chain damages using the analytic network process as a practical case in a fast moving consumer goo...