When producers of goods (or services) are confronted by a situation in which their offerings no longer perfectly match consumer preferences, they must determine the extent to which the advertised features of the product reflect the product’s actual attributes. We find that the two important determinants of sellers’ advertising strategy are the Repeg cost ratio, Rp, and the Repeat Sales Coeffici...

When producers of goods (or services) are confronted by a situation in which their offerings no longer perfectly match consumer preferences, they must determine the extent to which the advertised features of the product reflect the product’s actual attributes. We find that the two important determinants of sellers’ advertising strategy are the Repeg cost ratio, Rp, and the Repeat Sales Coeffici...

A study was conducted to test the hypothesis that high self-monitors more effectively manage impressions than low self-monitors do. Students in work groups indicated the extent to which they used 5 impression-management tactics over the course of a semester-long project. At the project's conclusion, students provided their perceptions of the other members of their group. The relationship betwee...