Businesses and companies use advertising as a product promotion tool for customers. Every expenditure utilizing carried out by the company is used to attract public interest in product, which will increase sales ultimately impact increasing value. This study examines effectiveness of costs their on The research samples data from financial reports included consumer goods sector with food beverag...

We present a causal inference framework for evaluating the impact of advertising treatments. Our framework is computationally efficient by employing a tree structure that specifies the relationship between user characteristics and the corresponding ad treatment. We illustrate the applicability of our proposal on a novel advertising effectiveness study: finding the best ad size on different mobi...

In an IDTV environment, which facilitates self-scheduling, skipping advertisements by zipping is an emerging ad-avoidance behavior. This study explores whether an alternative ad format, called simultaneous presentation advertising (SPA), may overcome the limitations of classical sequential advertising (CSA) in controlling zipping behavior and increasing the effectiveness of ads. The experiment ...