This paper investigates the significance of pricing strategies within scope marketing strategies. Emphasizing its central role, research delineates various types strategies, exploring how they can differ based on industry applications. By employing a literature review and case study methodology, we analyze challenges faced by businesses when implementing along with potential future trends in th...

Companies have made their best efforts to sustain ongoing relations with their customers and thus generate as much revenue and profits as possible through CRM (Customer Relationship Management). One of the key marketing tools of CRM is target marketing. Target marketing is a marketing strategy that analyzes certain goods and services preferred by existing customers, develops new goods and servi...

Author Bio Dr Bruce Perrott is the Research Director with the Marketing Strategy and Technology Group at the School of Marketing, University of Technology, Sydney. He is also an international consultant in strategy and marketing working with such organizations as the United Nations (UNCTAD), American Express, Coca Cola Amatil, Lend Lease. Before his academic and consulting careers, he held seni...

A major debate in the international marketing literature deals with the globalization of markets and the extent to which a company’s international marketing strategy can be standardized (Buzzell, 1968; Cavusgil et al., 1993; Douglas and Wind, 1987; Hill and Still, 1984; Jain, 1989; Levitt, 1983; Sorenson and Wiechmann, 1975). Significant progress has been made with respect to the extent to whic...

Social commerce should make more efforts to retain existing customers. Shopping motivation which reflects the customers' behavior is one of the key factors to meet the users' needs. In order to attract customers, social commerce enterprise needs to better understand the shopping motivation. This study provided implications on social commerce business, service and consumer-oriented marketing str...

Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively ...

To understand the consumer is the prerequisite for the enterprise to enter the consumer market. With the market competition intensified, Traditional marketing strategy is difficult to achieve the expected goal of the enterprise. It needs new marketing theory to guide the market and satisfy the demand. In this paper, the sales of baking products are taken for an example in which 425 questionnair...

we inverse the surface gravity data to recover subsurface 3d density distribution with two strategy. in the first strategy, we assumed wide density model bound for inverting gravity data and in the second strategy, the inversion procedure have been carried out by limited bound density. wediscretize the earth model into rectangular cells of constant andunidentified density. the number of cells i...

In order to explore the complexities of developing a strategic marketing plan, this article is written in three parts. The first describes the strategic marketing planning process itself and the key steps within it. It also deals with implementation issues and barriers to marketing planning. The second part provides guidelines for the marketer which will ensure that the input to the marketing p...

aim and background: appropriate and comprehensive response to problems and needs of mental health services requires to employ participatory approaches. therefore, this literature review study aimed to assess interprofessional collaboration as one of the beneficial methods of delivering mental health services. methods and materials: in this review study, data was collected by searching electroni...