Bryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due on the shelves in a couple of years, the drug company is looking for a dramatic sales increase. No wonder marketing VP Laura Goldenberg feels the pressure. She knows she has to reach more consumers, but in an environment where people bombarded wit...

THIS is a sociological and not a medical book. It would be well to define and describe "The Problem of Medical Knowledge" before discussing whether social forces have effects on its formation. Certainly religion, morals, ethics and the law have their effect on the practice of medicine but that is not the subject of this book. Here the difficulties of medical knowledge are not perceived nor desc...

While prior research on the Covid-19 effects stock markets focused developed countries, this study aims to examine impact of Iran’s emerging and developing market. The sample comprised 245 companies listed Tehran Stock Exchange (TSE). This uses panel-data regression models evaluate influence announcement returns from February 12th 26th, 2020. results indicate that Coronavirus outbreak in Iran h...

Effective medicines exist to treat or alleviate many diseases which predominate in the developing world and cause high mortality and morbidity rates. Price should not be an obstacle preventing access to these medicines. Increasingly, drug donations have been established by drug companies, but these are often limited in time, place or use. Measures exist which are more sustainable and will have ...

Classical single-factor comparable company valuation (CCV) like e.g. valuation using the price-earnings ratio is associated with several shortcomings. The two most important are the non-applicability of negative values in the basis of reference and the high requirements to the qualitative characteristics of comparable companies. This paper develops a multi-factor CCV model based on substance an...

PURPOSE Medical students are at-risk to the influence of pharmaceutical company (Pharma) marketing. As interactions with the industry come under increasing scrutiny and regulation, previous studies on student-Pharma relations no longer may be accurate. This study assessed students' attitudes toward and interactions with Pharmas at the University of Wisconsin School of Medicine and Public Health...

today, water resources stored in reservoirs is one of the basic sources of drinking-water. the elements in the sediments of reservoirs are the most important factors affecting water quality. unlike the primary plan, due to water shortage problems, nowadays, almost all the stored water in the kardeh reservoir is allocated to drinking water. from the other side in the catchment area of this dam a...

This paper develops some ideas about personnel concepts, defined as basic conceptualizations of the idealtypical employees and the linkage between these and companies. Personnel concepts provide starting and anchoring points for the recruitment, development and retainment of employees and for the regulation of exchange relationships. The paper highlights its significance as well as variation, i...