This paper is based on theory of reasoned behavior and trust.Factors which influence the online shopping are studied. This research establishs the trust model of online shopping. Trust is analysed and stressed.The model is verified by SPSS16.0 and LISREL8.7 .Finally,this paper puts forward the measures about promoting trust to facilitate online shopping.

Nowadays one of the most important challenges for integrated systems such as social networks is the evaluation of trust for agents which are interacting with each other in the environment. It plays an important role that the trust has been evaluated from the agent’s experiences. In this paper, we propose a new mathematical approach based on the entropy of Dirichlet distribution, to model the ag...

In automated trust negotiation(ATN), strangers build trust relationship by disclosing attributes credentials alternately. In the recent study of ATN, there was no rigorous formal definition of ATN abstract model, and have nothing to do with the time behavior. It exist denial of service attack which can lead system to paralysis. We present the basic components of ATN abstract model. It defines A...

According to Siegrist, Earle and Gutscher’s (2003) model of risk communication, the effect of advice about risk on an agent’s behavior depends on the agent’s trust in the competence of the advisor and on their trust in the motives of the advisor. Trust in competence depends on how good the advice received from the source has been in the past. Trust in motives depends on how similar the agent as...

Trust is an essential component of good social outcomes and effective economic performance. This is particularly true in environments such as the Prisoner’s Dilemma or standard public-goods games, where the equilibrium in a one-shot case involves strictly uncooperative behavior. Evolutionary biologists have developed the notion of indirect reciprocity, whereby favorable or unfavorable actions b...

While trust and trustworthiness provide a fundamental foundation for human relationships, little is known about how trusting and trustworthy behavior in social dilemmas is related to age and aging. A few papers use data from surveys such as the World Values Survey to address a potential connection between trust and age. In this chapter, we will mainly focus on trusting and trustworthy behavior ...

We investigated the effects of intranasal oxytocin (OXT) on trust and cooperation in borderline personality disorder (BPD), a disorder marked by interpersonal instability and difficulties with cooperation. Although studies in healthy adults show that intranasal OXT increases trust, individuals with BPD may show an altered response to exogenous OXT because the effects of OXT on trust and pro-soc...

The development of computational trust models is growing in attention in the community of multi-agent systems and these models are currently seen as of extreme importance in social networks, electronic business and grid computing, among others. However, one of the biggest limitations in validating the existing computational trust models is the absence of realistic models of the behavior of agen...

We propose a nonparametric estimator for the rate of spread of an introduced population. We prove that the limit distribution of the estimator is normal or stable, depending on the behavior of the moment generating function. We show that resampling methods can also be used to approximate the distribution of the estimators. © 2001 Elsevier Science B.V. All rights reserved MSC: primary 62G05; sec...

Many interactions between network users rely on trust, which is becoming particularly important given the security breaches in the Internet today. These problems are further exacerbated by the dynamics in wireless mobile networks. In this paper, we address the issue of trust advisory and its establishment in mobile networks, with application to ad hoc networks, including delay tolerant (DTNs).W...