Social norms campaigns have been a popular means to attempt to combat college student alcohol abuse. The strategy of social norms campaigns to correct misperceived, descriptive norms, however, has been controversial in reducing college student (binge) drinking. This study asserts that social norms marketing messages would have small effects on changing binge drinking college student’s drinking ...

Through persuasive communications, information technology (IT) executives hope to align the actions of end users with the expectations of senior management and of the firm regarding technology usage. One highly influential factor of persuasive effectiveness is the source of the persuasive message. This study presents a conceptual model for explaining the influence of source credibility on end u...

This study investigated how persuasive messages integrated in an online game affects children‟s cognitive, affective, and conative responses to the brand, as well as their attitude toward the game itself. An experiment conducted among 2453 girls between the ages of 11 and 17 demonstrated that confrontation with interactive brand placement in the game resulted in more positive attitudes toward t...

Research has shown that framing messages in terms of benefits or detriments can have a substantial influence on intended behavior. For prevention behaviors, positively framed messages have been found to elicit stronger behavioral intentions than negatively framed messages. Research also seems to indicate that certain contextual features contribute to the persuasiveness of a message. In the pres...

User attitudes, behavior, and performance have been studied by many researchers, yet we do not have a very complete understanding of their determinants. Word-of-mouth communication is described in this study as one potelitially powerful influence on those outcomes. A deception experiment tested the effects of word-of-mouth communication on novices engaged in a learning task. It was hypothesized...

With the ubiquitous deployment of Internet, workplace Internet misuse has raised increasing concern for organizations. Research has demonstrated employee reactions to monitoring systems and how they are implemented. However, little is known about the impact of punishment-related policies on employee intention to misuse Internet. To extend this line of research beyond prior studies, this paper p...

The present study tested a motivational sequence in which global-level psychological need satisfaction from self-determination theory influenced intentions and behavior directly and indirectly through contextual-level motivation and situational-level decision-making constructs from the theory of planned behavior. Two samples of university students (N = 511) completed measures of global-level ps...

OBJECTIVE To assess the potential effectiveness of communicating familial risk of diabetes on illness perceptions and self-reported behavioral outcomes. RESEARCH DESIGN AND METHODS Individuals with a family history of diabetes were randomized to receive risk information based on familial and general risk factors (n = 59) or general risk factors alone (n = 59). Outcomes were assessed using que...

This article investigates the relationship between dimensions of Theory Planned Behaviour (which includes attitude toward behavior, subjective norm, and perceived control behavior) entrepreneurial intentions intrapreneurial intentions, considering orientation as a moderator. Using snowball sampling method, cross-sectional data were collected from 437 respondents. After testing for reliability v...

background: ritalin is an amphetamine that possible to abuse, especially among college students. this study performed with aim to determine the attitudes, subjective norms, prototype, willingness and behavioral intentions regarding ritalin abuse among college students. methods: this cross-sectional study was conducted among 264 college students of isfahan university of medical sciences, during ...