Purpose: To study factors affecting attitudes and house-buying behavior caused by disruption of property technology. Theoretical framework: A on the technology in Bangkok consists theories concepts: Consumer Behavior, Decision-making Process, Technology Acceptance. This employed conceptual frameworks: components PropTech (Technology, Real Estate) Complementary Relationships. Methodology: classi...

Virtual QR Code Stores are currently expanding globally and it is commonplace in the market to put emphasis on purely hedonic product assortments. This practice reflects the widespread assumption that hedonic products should be more effective to stimulate purchases because they facilitate impulse buying behavior. Contrary to this argumentation, the results of our study demonstrate that purchasi...

Nowadays, social commerce has rapidly expanded to diverse industries. One of the items that has expanded rapidly seems a restaurant type of coupons at a social commerce site, which mainly composes of social commerce items. However, research has been rare conducted concerning restaurant products in a social commerce environment. In this respect, the present study suggests a conceptual research m...

This study applies the view of domain specific innovativeness (DSI) to examine the relationships between consumer innovativeness, lifestyle, knowledge, exploratory buying behavior tendencies, and the intentions to adopt location-based services (LBS). It is found that consumers with different levels of innovativeness toward LBS have different lifestyles and adoption intentions for LBS. Specifica...

The purpose of this study is to understand the antecedents consumer compulsive buying behavior. This carried out using variable hedonistic shopping experience, emotional behavior, and heavy social networking predict buying. quantitative approach in 125 students Widyatama University. data collected survey method by distributing questionnaires through online platforms respondents. then processed ...