This article analyzes the marketing strategies of culinary Small and Medium Enterprises (SMEs) in Makassar City to maintain a competitive advantage. study aims understand effective for increasing competitiveness SMEs local market. The research method used is qualitative with data collection techniques data-based mass media, ebooks, journals, online news portals. analysis shows that include usin...

This paper illustrates how aggregated mobile phone network activity logs provide anonymous information that reveals valuable insight into the presence of tourists visiting a city. Technologies supporting pervasive services like cellular networks have the potential to generate vast quantities of detailed subscriber data, raising important privacy concerns. But they also provide to researchers an...

The current research aims to determine the role of e-marketing in achieving pioneering performance, and a sample workers telecommunications companies city Zakho was selected as field conduct side. From employees surveyed companies, data collected based on questionnaire prepared for this purpose, analyzed using set statistical methods program (SPSS V.19) analyze correlation effect between variab...

0. Introduction The development of tourism and leisure activities undoubtedly contributes to the social and economic welfare of a city. It is recognized that leisure activities and tourism are an important addition to the existing fan of economic activities established in the urban region. In particular, the tourism and leisure industry can help to compensate losses incurred by industrial activ...

On a global market, cities aim to develop a distinct proile to attract mobile consumers. One increasingly used means to attain distinction is to brand the city as experience space. Particularly, the urban festival has become a popular organizational form for creating experience spaces, and for marketing cities. Festivals are often strategically conceived with the purpose of promoting a ‘distinc...

3d city models are used in a huge number of applications today. They are applicable in the area of urban planning and city development, tourism and marketing and as well for navigation. All these applications need a 3d city model of a large area. And in these days the desire for actuality and a high degree of details is rising. Due to this the modelling of buildings as block models as before is...

Purpose: This research is aimed at assisting academics and business professionals in creating implementing online marketing strategies to increase sales turnover through consumers' impulsive buying behavior consider the factors of internet addiction, browsing hedonistic lifestyles planning marketing.
 Design/methodology/approach: employed quantitative analysis utilizing data approaches bas...

MARKETING COMMUNICATION OF SPECIAL BANTEN SOUVENIR PRODUCTS PEKIJING VILLAGE. Pekijing, is a village located in Kalanganyar Village, Serang City, has shown its existence by becoming Tourism Village established the City Government 2021. Pekijing continues to improve carrying out various community empowerment efforts. One of them structuring and increasing capacity human resources management natu...