An increasingly competitive business environment encourages high levels of competition and has a strong impact on marketing performance. Marketing performance plays an important role in growth. Studies have been carried out by number researchers involving various variables including logistical support the advantage company. The can identify as benchmark to remain competitive. purpose this study...

In an organization, performance is affected by various factors. The of the cement industry in Kenya has been adversely challenge inadequate employee training, inefficiency, not meeting targets, development and reduced sales volume. Cost leadership, differentiation focus strategies are used enhancing organizational performance. This current study was to determine influence competitive on selecte...

This work explores perceptions of performance enhancer usage in esports. Specifically, we explored the perception of: food and supplements; non-medical use prescription drugs; drugs with some social acceptance (e.g. alcohol, nicotine, cannabis); lower (e.g., psychedelics, opioids); non-invasive brain stimulation transcranial direct current stimulation). A mixed-methods approach was used to tria...

In a recent paper, Powell (2003) studied 20-year performance in 21 industries, using an ordinal performance measure (‘wins’), and the Gini coefficient as a measure of competitive dominance. The findings suggest that firm performance is statistically indistinguishable from performance in non-business domains such as politics, games, sports, and pageants. This paper extends these findings, develo...

regarding to rapidly changing and highly competitive business environment it will become increasingly important for organizations to measure their performances appropriately. with respect to special characteristics of pharmaceutical industry and lack of reported performance measurement, this study tries to design an integrated performance measurement model for pharmaceutical companies. for gene...

in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...