Materia Medica.-By Arnold E. ColuE. London, Bailliere, Tindall and Cox. This small volume, in the Students' Aids Series, is an attempt to provide students of Materia Medica with the means of memorising the essentials required by the examining bodies of the Conjoint Board in England, Conjoint Board in Scotland, Conjoint Board in Ireland, Society of Apothecaries of London and Apothecaries Hall of...

Conjoint analysis has become the most used technique for measuring preferences for new products to be launched in the market. Experimental design models are key elements for its use in market research. Suchmodels involve amatrix in which attributes and levels are combined, making product concepts that respondents then evaluate. Experimental design has emerged as a key element in conjoint analys...

In spite of much ongoing research on machine translation evaluation there is little quantitative work that directly measures users’ intuitive or emotional preferences regarding different types of machine translation errors. However, the elicitation and modeling of user preferences is an important prerequisite for future research on user adaptation and customization of machine translation engine...

Engaging consumers in prospectively shaping strategies for dissemination of health-care innovations may help to ensure acceptability. We examined the feasibility of using conjoint analysis to assess future HIV vaccine acceptability among three diverse communities: a multiethnic sample in Los Angeles, CA, USA (n = 143); a Thai resident sample in Los Angeles (three groups; n = 27) and an Aborigin...

This study examined pre-exposure prophylaxis (PrEP) acceptability among female sex workers, male-to-female transgendered persons and men who have sex with men in Lima, Peru. Focus groups explored social issues associated with PrEP acceptability and conjoint analysis assessed preferences among eight hypothetical PrEP scenarios with varying attribute profiles and their relative impact on acceptab...

Validation issues have received little attention by agent-based modelers in marketing research. In this paper we provide a definition of validation relevant for this community of modelers. Using the foundation of a history-friendly model for simulation calibration (Malerba, et al., 1999), we demonstrate how conjoint analyses can be used to instantiate and calibrate an agent-based marketing mode...

STUDY QUESTION Do the preferences for fertility care of infertile Chinese patients differ from those of fertility care providers? SUMMARY ANSWER Infertile Chinese patients attached the greatest importance to physicians' attitude but, in contrast, fertility care providers in China considered treatment effectiveness to be the most important factor in fertility care. WHAT IS KNOWN ALREADY In E...