We developed a model of consumer-to-consumer (C2C) e-commerce trust and tested it. We expected that two influences: internal (natural propensity to trust [NPT] and perception of web site quality [PWSQ]) and external (other’s trust of buyers/sellers [OTBS] and third party recognition [TPR]) would affect an individual’s trust in C2C e-commerce. However contrary to studies of other types of e-comm...

The aim of this study was investigation of green marketing and its impacts on consumer behavior in sports shops in East Azerbaijan province of Iran. The present study is functionalized by objectives and done by field. The study statistical society was sports shops in East Azerbaijan and 210 samples were chosen randomly according to Morgan sampling method and 196 questionnaires were collected ...

A model of consumer behavior has been formulated by using an additive utility function and the hedonic pricing approach, in a virtual market. Since, there is a time lag between ordering and purchasing products (goods and services) online and receiving them, it means the consumer makes decision under uncertainty. The level of satisfaction with products with distinctive characteristics is describ...

Objectives Introduction History and Growth of Consumer Movement in India 6.2.1 Consumer Protection in Ancient limes 6.2.2 Development of Co-operatives Consumer Movement in the Modern Period 6.3.1 Stages of Development of the Consumer Movement 6.3.2 Some Important Consumer Organisations Achievements of the Consumer Movement Future TasksIChallenges Ahead Let Us Sum Up 6.7

This paper investigates the empirical relation between consumer and expert expectations about macroeconomic conditions in Germany. Using data from the EU Consumer Con…dence Survey and the ZEW business expectations, I estimate static models and error-correction models explaining consumer expectations as functions of expert expectations, consumer retrospections, and lagged consumer expectations. ...

This research reports results from an experiment on the effect of sunk costs and brand violations on consumer choice. Participants were randomly assigned to one of six hypothetical scenarios where sunk cost magnitude, consumer-brand relationship violation, and availability of product alternatives were experimentally manipulated. Consumer choice, consumer loyalty, and consumer-brand relationship...